The Politics of Representation: Disney Launches New "Latina" Princess

Disney’s newest princess, Sofia, sparks controversy.

It’s easy to see how Disney’s whole “princess industry” is problematic – but does attempting to make their long line of princesses more diverse make up for anything? Recently, Disney launched its newest princess, Sofia, a fair-skinned, fair-haired, blue-eyed Latina character that disappointed and angered a lot of people in the American Latino community. Like Mattel’s attempts to make Barbie more diverse simply by changing skin and hair color (without altering features, hair texture or style, etc.), Disney’s representation of Latina beauty is still so overwhelmingly white, what kind of message does this send to young Latina girls?

See some of the Twitter feedback to Sofia’s launch.

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